Even with a Pokemon iPhone game, Nintendo still isn't cool with mobile

This whole ground-breaking, free Pokemon iPhone and Android game business? Fuhgettaboutit. Well, Nintendo shut that up real quick, didn't it? Bloomberg reports that the stubborn traditional game creator is still not interested in mobile or social games, and that it's strategy to develop games only for its platforms "hasn't changed and won't change," Yasuhiro Minagawa, a spokesman for the Kyoto-based company poised to release its Wii U system, told Bloomberg by phone.

So, how did the Pokemon mobile game, Pokemon Say Tap, get the green light? According to Kotaku, Nintendo only owns 32 percent of the Pokemon Brand, the rest of which presumably owned by developer Game Freak.

Since Nintendo doesn't hold majority rule over Pokemon, it can't dictate where the brand goes, regardless of whether Pokemon has been faithful to the company from the start. Nintendo seems to want fans (and investors) to see this as merely a rare occurrence, and none of Nintendo's in-house brands will leave its consoles.

While the company is interested in opening up its 3DS and later its Wii U console to social channels, Nintendo's relationship with social stops there. So, can this be the final word on Nintendo and mobile/social, or more appropriately free?

Official Pokemon Game Coming To Smartphones

The Pokemon Company is set to bring an official Pokemon Online game to smartphone devices, marking the first time that an official Nintendo-copyrighted app will be available on the iOS and Android.

Called Pokemon Iie Tap (rougly Pokemon: Say Tap?), the app appears to be a rhythm game where players “tap on Pokemon indigo trading cards to the beat of a song from the anime,” according to a translation by consumer video game site GamesRadar.

According to the game’s official announcement, it will be available for most iOS devices, as well as Android devices running version 2.1 of the platform.

Though this is the first iOS or Android application to carry an official Nintendo copyright, it is not the first mobile app of any kind: a Pokemon mobile phone game called Pokemate was released in Japan in 2006.

Though it is a rarity, Nintendo does have a history of releasing official games on platforms that are not its own, including a promotional Flash game to promote its Tingle character.

A release outside of Japan has not been announced.