Capcom feels the power of The Smurf, gets bullish on social games

Seriously, those blue buggers must be hypnotizing or something. Capcom, the Japanese games company behind serious game franchises like Resident Evil, has revealed serious intention to take advantage of the social games movement. 1UP reports that Capcom will employ a laser focus on the social games industry, the same industry that kept it in the black in 2011.

"Capcom has decided to look at the social-game field from the scope of the entire company," Street Fighter IV producer Yoshinori Ono told Famitsu Magazine, translated by 1UP. "Instead of framing it in its own section like consoles or mobile games, it's something that all of Capcom development is involved with."

The news comes just as Capcom announced that the next game in the wildly popular (in Japan) Monster Hunter series would appear on mobile phones through Japanese social game publisher Gree. Ono, who will lead the charge, went on to say that this company-wide push into social will ultimately lead to new properties, as not many social gamers are also fans of, say, Street Fighter, even in Japan. (Though, Ono has admitted that fighting games would fit right on Facebook.)

"We discuss all the issues that go behind a platform choice, then go with what we think is the best solution," Ono said. "If we have titles suitable for the overseas market, for example, then Facebook or Google+ are viable choices for that."

Capcom's strictly-social subsidiary, Beeline Interactive, has enjoyed immense success in the U.S. with games like Smurfs' Village. That said, we'd be surprised if this new found social initiative didn't creep over into Capcom's Western efforts. Facebook gamers: Better start practicing your Hadouken.

[Via GamesIndustry.biz]

Do you think Capcom is making a smart move in focusing more on social games company-wide? What Capcom franchise do you hope hits Facebook or Google+ first?

Android gaming gets smurfalicious, Smurfs' Village launches Sept. 28

Android owners, did you really think you could survive the blue wave for long? Capcom's Beeline Interactive announced that Smurfs' Village will launch on select Android devices for free on Sept. 28. Originally released for the iPhone and iPad in late 2010, the mobile social game skyrocketed in popularity and even resulted in one hilarious lesson in child rearing in 2011.

The game plays out much like mobile Zynga games like CityVille Hometown in that players are tasked (by Papa Smurf) to build up their very own--you guessed it--village. But this time, it's for the Smurfs to dwell in as the evil Gargamel seeks them out. During your time expanding the Smurfs' miniature empire, you'll gain access to some of the more popular Smurfs and their special abilities.

Namely, many of these blue buggers will unlock mini games for you to enjoy and find additional resources with like Greedy Smurf's Baking Game or Papa Smurf's Potion Mixing Game. Of course, players can also share their experiences with their friends on Facebook through Facebook Connect. According to Capcom, Smurfs' Village consistently ranks as a top grossing app worldwide. (We think we have an idea of how that happened back in the day.)

Most recently, Capcom and Beeline released Smurfs' Grabber to iPhone and iPad, which will soon integrate directly with Smurfs' Village. (Not to mention that Ubisoft released a full-blown Smurfs game for Facebook.) We imagine that, with the heaping gold mine that the Smurfs property has proven to be for Capcom, it won't be long before you're grabbing for goodies in Smurfs' Village with Smurfs' Grabber on Android devices, too. Until then, just focus on building your blue buddies some comfy mushroom houses.

Click here to find The Smurfs' Village on the Android Market >

Are you a fan of the recent mobile and social takes on the Smurfs in smartphones and on Facebook? Will we ever get enough of the smurfing? Sound off in the comments. 1 Comment